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An immersive, video-rich microsite supports the launch of Similac's new SimplySmart bottles. These new-to-market bottles combine every ounce of Similac's feeding expertise, along with input from moms for innovations that enhance feeding.

 

Similac needed to build awareness of its new SimplySmart bottles and nipples and create excitement before they even reached the shelves. A 3D-interactive experience allow moms to explore bottle features up close. And knowing that moms trust the opinions of other moms, video testimonials explain the benefits of the bottle's unique features and how they enhance feeding—allowing mom and baby a better opportunity to bond.

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SimplySmart Bottle Launch

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