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The Gorilla Glue Social passport is a framework for deciding when, where and how to engage consumers through social media.

 

To maximize advocacy, the passport reviews the social media presence within the DIY category and identifies the opportunities across all social channels including Facebook, ratings and reviews, YouTube, Twitter, Wikipedia, Pinterest and Instagram. The passport also identifies the social brand persona and voice—providing examples of each, along with a strategic approach to bringing the gorilla/mascot to life in the social space.

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Gorilla Glue Social Passport

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