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Helping relaunch the Healthy Choice brand to a more proactive health audience, Julia Louis-Dreyfus plays a reluctant spokesperson in six spots directed by Christopher Guest.

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Christopher Guest’s improvisational style matched with Julia Louis-Dreyfus' quirky humor makes Healthy Choice relevant to a younger consumer. This six-part series follows Julia through the ups and down of being a celebrity spokesperson. The spots aired on television, as pre-roll videos and found their final home online where viewers could learn more about the characters, see an extended director’s cut of each spot and even watch outtakes and bloopers. Plus, each featured product is accompanied with an online coupon to drive trial.

 

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Healthy Choice 
Spokesperson Wanted

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